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Holly Williams with Mary Celeste Beall
October 17, 2019
Blackberry Proprietor Mary Celeste Beall visited with musician and entrepreneur Holly Williams on the Farm to connect about family, life, work and what’s next.
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Guest
Holly Williams
Musician
Hailing from the South, this singer-songwriter is forging her own family traditions. Holly Audrey Williams, an American singer-songwriter, retailer, designer, and mother to three young children. She is the granddaughter of Hank Williams Sr., the daughter of Hank Williams Jr. and lives in Nashville, Tennessee.In addition to three critically acclaimed albums and extensive touring, including Opry appearances, Holly continues to carve a path in design, retail, and hospitality. She is the visionary behind H. Audrey and White’s Mercantile, two unique and adored retail concepts that have been hailed as, “impeccable…modern…always on point.” She has renovated and curated historic properties, under the name White’s Room and Board -- a collection of unforgettable farmhouses and cabins, available for rent, offering a fresh take on the VRBO model.Holly’s life, her music, and her businesses are choreographed around all of the things she loves and collects with her family and friends as the centerpiece. She is a tireless creative, currently writing her new record, expanding her retail footprint with eight White's Mercantile stores and more opening around the country, and starting her first television show with HGTV.
Host
Mary Celeste Beall
Proprietor
Mary Celeste Beall is the Proprietor of the acclaimed resort hotel Blackberry Farm in the Tennessee Foothills. For more than a decade, Beall has lived and worked on the family-owned property. She and her late husband Sam are credited with transforming the space into a renowned food, wine and wellness destination. Prior to moving to the farm, Mary Celeste earned degrees in business and accounting, and worked as an associate with PricewaterhouseCoopers in San Francisco. She resides on the property with her five children, in the family home she and Sam built within Blackberry’s working farm. Under the couple’s leadership, Blackberry Farm has garnered industry praise, including three James Beard Awards for Best Chef—Southeast, Outstanding Wine Program and Outstanding Service, and was named Bon Appetit’s No. 1 Hotel for Food Lovers. Blackberry Farm continues to be named among the top small hotels in the world by publications ranging from Conde Nast Traveler to Travel + Leisure.
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