Seeing Space

Blackberry Farm Director of Design Jason Bell shares three tips for seeing beyond the space and using natural inspiration to create captivating, textural design.

1. Use a mix of textures. A space is always more inviting and comfortable when there are different textures and layers. A mix of textures creates interest and makes the space feel curated.

2. Look out the window. I always start designing based on the space’s natural surroundings. If the space is located in a big city, its architecture, fabrics, art, etc., are going to be different than what we would design for Blackberry Farm. Design a space around what you see out of the windows, and the aesthetic will never be overwhelming.

3. Use contrasts to create balance. Textural elements can be used as an accent. A balanced, well-designed space will have both sleek and textural elements. For example: a sleek, modern space is always more interesting with textural fabrics or even a textural focal point of art or a cocktail table.